Walmart: How to price match

Price Matching at Walmart is a killer way to save some money! Here is some info to get you started.

Our goal is always to be the low price leader in every community where we operate. Our customers trust us to have every day low prices … there’s no need for “special sales.”

They gladly match the following types of ads:

  • Buy one get one free ads with a specified price. (example buy one for $2.49, get one free)
  • Competitors’ ads that feature a specified price at a specific retailer.
  • Preferred shopping card advertised prices for specified items that are in a printed ad that require a competitors’ shopping card for the discount to apply.
  • For fresh produce and meat items when the price is offered in the same unit type.

Guidelines and Limitations:

  • We will match any local competitor’s advertised price.
  • We do not require the customers to have the ad with them to honor a competitor’s ad.
  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color etc.)

They DO NOT price match the following types of ads:

  • Items that require a separate purchase to get the ad price. (Example- Buy A to get B for $C)
  • Items with no actual price that require a purchase to get a free product. (Example- Buy A & B to get C for free)
  • Items that require a purchase to get a competitors’ gift card. (Example- Buy A to get a $B gift card)
  • Buy one get one free ads with no actual price given.
  • Going out of business or closeout prices.
  • Percentage off. (Example- 40% off mascara)
  • Competitor’s private label price promotions.

They do not honor:

  • Ads when the actual price for items cannot be determined.
  • Internet pricing.
  • Misprinted ad prices of other retailers.
  • Competitor prices from outside the store’s local trade territory.

Basically, if you take your local grocery store ad and see a great deal on Blue Bell ice cream priced at $3 a 1/2 gallon, Walmart has it for $6 you can take your local ad and when you check out show them the price and they will override their register to give you the cheaper price.

Price matching alone can save you a ton of money at Walmart. Why price match? Because I don’t want to run all over the city to different stores to get the good deals, I would rather just pick it up all in one place!

Now I have found that when you load your groceries onto the belt at Walmart you HAVE to have your ad ready, when they get to that item you must give them the competitors ad RIGHT THEN so they can change the price. If you wait until they are done ringing you up to show them the price match they will not go back and change the prices. Just a tip!

You may find it helpful to print out and carry a copy of the Walmart price match policy with you.

5 Steps to Successful Price-Matching at Walmart:

  1. Check the other grocery stores sales ad’s for great deals. Make a list of the items and prices. Check to see what coupons you have or can print to match up with these sales. Check electronics, I have saved HUGE this way at Walmart!
  2. Take a look at the price matching policy. They will not do B1G1 free sales, but they will do 2 for $4 or 2/$4. They will also NOT do % off, like 25% off all soda.
  3. Go shopping! Bring your other store ad’s with you. Most will require that you have them. Don’t cut them up, they will need to verify the dates on them. You can only use a current ad.
  4. I always place items that I am NOT price matching on the belt first. Then I place my items that I am price matching and lay the ad on top of them so I don’t forget… or get distracted by children! I inform the cashier that I am price matching and show them the ad. I saw a woman once that had placed sticky notes on her items, the cashier LOVED her! I don’t have that kind of time, but it was a good idea!
  5. Do the “Happy Dance” that you saved a bunch of money!

What am I price matching this week?

I am taking the Randalls ad with me to Walmart tonight, so I don’t have to run to 2 different stores! They will “price match” this Randalls coupon for $4.99 for the Glad bags. Than I am using the $1 off printable HERE to get them for $3.99 which is an awesome price!

I like to go to as few stores as possible!


  1. Dianna says

    I downloaded the new price matching guarantee from Wal-mart this weekend. BOGO items are priced matched now.

  2. Kell says

    I wanted to price match something from HEB and the cashier said they don’t honor “With An In Store Coupon” price – is that right? I wanted something for a certain price that HEB was offering with their yellow coupon. Thanks and keep up the awesome work!

  3. John says

    If you price match RiteAid or CVS, do they honor the price before or after ecb or up rewards. They do say they match the price that requires your card to get the price. At riteaid or cvs you need your card to get the price after ecb or ups. Any help?

    • Tiffany says

      Before the ECB. There always is the possibility that they might ask to see your card, although I have never had that happen

  4. Angel Carroll says

    My problem is there are no other stores within 50 miles of my walmart so they say they won’t match anyone. Even though they have signs all over the place saying they will beat any competitors price. Too bad they have no competitors.

    • Anna says

      That’s so bizarre…. I would call the 1800 number and have corporate talk to them. Maybe even do it while you are in store.

  5. Stacy says

    Does anyone know if they will honor “1 Day Sale Items” on a different day? For example, this week Randalls has a good one day sale on Cokes that is valid only on Friday. So if I was shopping Walmart on Thursday, could I price match that?

    I asked at Customer Service & the lady said only on the day specified but she also told me that Produce & meats weren’t able to be priced matched so I’m not sure that she was the most informed.

    • Tiffany says

      Yes you would be able to do that on Thursday only. YES they DO price match meat and produce, she is misinformed!

  6. Mabel says

    Can you price match and use a coupon for that same item? Here in Las Vegas they do not let you do both. (price match + coupon)

  7. lisa says


    great job showing us how to price match. your husband did such a good job on the video. i learned alot… thanks

  8. says

    Thanks so much for this vid! I am so glad I watched it. I have just started couponing and hope to become much better at it as time goes on. Anyways, After watching this today, I went to Walmart and price matched! FUN!!! saved some money and felt great about it! lol
    Thanks again, Kerri!~

  9. Amy says

    I was wondeirng about HEB too. They have some great deals this week, but I wasn’t sure if Walmart would match to a price with an instore coupon. I think I am going to try it out this weekend.

  10. tish says

    I went to the walmart website and I cannot find their price match guarantee. Does anyone know where to find it?

  11. Kimberly Sh says

    Tiffany will they match the catalina coupons that print out like I got 1 for digorno pizza with sides when I checked out at vons.

  12. Tessa says

    Hi Tiffany, I put stickies on price-match products in your town! I regret that perhaps I missed meeting you a few years ago, because I could have learned much.
    My technique doesn’t take much time: When I peruse the ads, I write out a sticky note and pop it onto my list in the general area of the correct category (I’ve pre-printed generic grocery lists so I can highlight usual item). Then when I get to that item in the store, I pull it off the list and pop it on top of the item. (If I’m organized. I’ve been known to write them out on the spot, but that’s not as efficient.) The cashiers love it, I never have to show them the ad b/c I appear so organized, and most of all, I don’t forget any that way. Hope to meet you in person soon- Patty is a common couponing new friend!

    • Tessa says

      One more tip: On the sticky note I write the price match price (ex. $1.33/lb), the item just in case the sticky note falls off (grapes), and the store to price match (HEB) so I’m ready to scan the ads should they need to confirm it. I also put a big square around the price and write the price as big as will fit on the tab, so it’s easy to see. Sharpie pen works best. Hope that helps!

  13. Michelle says

    I have a question and please excuse me if it’s already been answered since I’m still new to price matching/couponing and still trying to learn everything. I was wondering if “Preferred shopping card advertised prices for specified items that are in a printed ad that require a competitors’ shopping card for the discount to apply” meant that I can price match an item at Walmart from something at my local grocery stores weekly ad as it is advertised as saying “Buy 1 get 1 free” and underneath is listed the price for that saving card that says “save up to $3.99 on 2 with your saving card.” Does it apply at Walmart, even though it’s from a different grocery store and supposed to be used with a saving card to get those 2 items? Thanks!

    • Tiffany says

      You can price match to a store where you have a store loyalty card. But it has to be for a specific price. If it is a B1G1 Free it MUST give you a price like $3.99 B1G1 free.

  14. Michelle says

    Ok, so that doesn’t apply at Walmart if it is advertised as being $3.99 on 2 with your saving card?? Sorry, I’m so confused and still learning here.

      • Melissa says

        The Walmart in Coos Bay Oregons store manager Randy says that as long as it says save up to $ on B1G1 free it will be matched. The problem though is that all of the customer service managers dont think thats true and actually told my husband that they are stopping that practice but that they would do it “this one time” . Its not true of course but some managers just dont like people trying to save money and think they shouldnt be able to price match especially the B1G1 and are making rules that dont exist.

  15. Anonymous says

    They also will not match Target’s prices. Case in point. Walmart sells “Lost: Season 6? for $44.96. Target currently has it for $19.99(unadvertised special with rest of the series for $19.99. The CSM wouldn’t override it because it would mean that Wally World would be losing about $25 off the items regular price!! What is even stranger is that they price matched “Mad Men: Season 4 ” on DVD for $19.99 at Target without the ad!! Needless to say I’m furious at them for not price match both items from the same store!! They claim they still need to see the competitors ad!! What’s even more ironic is this item is for sale this week in Target’s ad!!

    How do they expect customers to price match when a lot of people don’t get the paper and get our ads via our cell phones? Or worse we can price check items in the store as we shop!! I think that Walmart has opened up a huge can of worms with this new price match gimmick or bait and switch thing going on!! Do they think that consumers as stupid or something??

    Sorry this is long, I needed to vent about this!! This incident I wrote about happened on April 15,2011

  16. Dee says

    Were you able to price match for the trash bags? I just tried it and the cashier told me they wouldn’t do it because it was an “In Store Coupon”. She brought out her copy of the policy and because there was not a specific example of it she wouldn’t take it. I didn’t have time for customer service, but she brought up the .01 Target coupon for the Carefree liners as an example of something they would not honor. I am in The Woodlands as well, so I’m really curious. Thanks!

    • Tiffany says

      What store were you at?! Ummm why would they not do the Target 1 cent liners? It clearly states in their policy that they will. Give me some more info I will have Paul contact you!

  17. Joanne says

    thanks so much for all the work and info….on my way to Walmart to shop with all my coups and adds for the first time…see yah!

  18. Melissa says

    he I went onto walmarts company’s website and printed out the price match policy. In the policy it says that they do not require the customer to have the ad when they are doing a comp ad.

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