HEB say it aint so!!!!! HEB is changing it’s coupon policy to exclude “stacking” the HEB yellow “B” coupons with manufacturer coupons. They claim it is because they are making way for digital coupons. This is what they have to say:
Beginning January 29, 2013, H-E-B will launch a new coupon system in an effort to bring more innovation and efficiency to retail couponing. Our new system will allow H-E-B to incorporate digital couponing in the near future, a feature that is in high demand from our customers. The upgraded system will give H-E-B customers the opportunity to access more coupons than ever before while improving their shopping experience with faster transactions at the checkout counter. In order to implement these upgrades, the newer technology will no longer recognize combined (stacked) coupons on one item.
This is what I wrote on their Facebook page (which I am sure will get some canned corporate answer):
HEB bad move. You have never been coupon friendly and who ever is consulting for you, has obviously no connection to the “coupon world.” You could KILL all the competition if you ever jumped on the coupon bandwagon and got coupon friendly. There would be no reason to ever shop anywhere else if you got up to speed, you would crush the competition. But now, you are eliminating the only thing that is keeping you competitive with any other stores as far as the coupon population is concerned. Couponers don’t really like digital coupons. They have been around for years and you are NOW just trying to jump in the game? Couponers will just price match your ad at Walmart. You just shot yourself in the foot. Check out Randalls… The new Just4U program? Thats isn’t going very well…. There is nothing digital that you can do, that will replace in-store “B” coupons which can be stacked, to make it worth it. We have all been there and already done the digital thing that every store has promised will be so “great.” Let us know when store traffic is down and you are hiring a new “marketing and strategy” consultant, I know a few people.
Feel free to tell them what you think on their Facebook page as well….