What in the world are they thinking? During the economic times we are in, to pull a program like this is stunning. Double and triple coupons are the reason that I personally shop at Kroger, without that incentive I am better shopping at Walmart and HEB, even Randalls will double or triple 1.
These are the reasons why Kroger is pulling this program.
- Kroger data shows that only 7% of households take advantage of doubling and tripling.
- Only 1% use more than 10 coupons in a transaction. (Huh? I must know everyone of those 1%!)
- With the growing popularity of digital coupons, mobile apps and manufacturers producing coupons valued at more than 50 cents, Kroger feel’s it’s an ideal time to test out a new money-saving program and discontinue double/triple. There’s a possibility they may re-introduce double/triple by hosting special shopping events intermittently.
- Kroger will still continue to accept coupons at face value. Part of the new policy states there is a limit of one electronic or paper manufacturer coupon per item. The opportunity to stack is no longer available. A digital coupon and manufacturer paper coupon may not be combined on the purchase of a single item. More than 130 digital coupons are available daily at www.kroger.com.
I am sick over this ending. Use up the coupons you have $.50 and under before April 13th as that is the last day they will be doubling and tripling.
You can visit Kroger on their facebook page and let them know what you think of this decision. As soon as any more information is available and the new coupon policy is out I will post it asap.
I am not even sure what to say. I honestly think they have their numbers wrong and really do not have a grasp on the number of people that this affects and that people will shop elsewhere.
Kroger intends to move to an all electronic coupon system. This is the first step and they are testing it out in Houston, which sucks big time!
** You will be getting a letter in the mail from Kroger next week letting you know this information from them.