How brand loyalty os making you poor! July 8, 2010 By tiffany Leave a Comment By clicking on our links, we might make a SMALL commission - Thanks for the support! See our full DISCLOSURE here. I’d like to thank my friend Brittany at The Prudent Patron for this great guest post! Most of us have brands we love. We always buy the same deodorant or that special conditioner that has the commercial with the girl stroking her impossibly glossy hair. There are two types of brand loyalty, conscious and subconscious. In the conscious loyalty, we are well aware that we love a certain name brand product. We might have tried several deodorants 10 years ago and decided brand “x” worked best. From then on, we have bought brand “x” repeatedly. Even when we had to pay more for it– this is conscious brand loyalty. In subconscious brand loyalty, we aren’t really aware that we are choosing a certain brand over all others. Take for example batteries. Since childhood I have been inundated with commercials from the two major battery companies. There have been long lasting bunnies marching across my television for as long as I can remember. However, I had no idea I was a battery snob! Those commercials seeped into my subconscious to the point that I believed there were only two batteries worth buying, and all the rest were just generic garbage. To read more go HERE… Facebook Twitter Google+ Pinterest LinkedIn 0 Comments This post may contain affiliate links. Leave a Reply Cancel reply Your email address will not be published.Comment Name Email Website