Oh MY Gosh!!! JCPenney pull your crap together would ya?!
Take a look at this video showing Penney’s marking prices up so they can mark them down! They think they can hide it with a sticker??? Thanks My Crazy Savings!
I thought things would get better with the horrible CEO they had out… but nothing is changing?? So Sad!
You can see my other JCPenney posts HERE and HERE.
Elizarae says
I don’t shop at JCPenny, but from a business standpoint, they aren’t doing anything fraudulent or misleading. This reinstatement of their old “sale” pricing structure has only recently come back, according to the video, last month. These tags are on items that were part of last year’s “everyday low prices” pricing structure that people hated. So, the shirt that he bought that was “marked up to $20” that he paid $13.99 for even though the original tag said $10, is priced exactly the way customers want it to be priced. The $10 was not an “original price”, it was the “everyday low price” that customers didn’t like. So, old JCPenny would have had the tag say $20 and marked it down to $13.99, everyone thought “wow what a deal!” Last year’s JCPenny just had the $10 price tag with no markdown and people thought “wow, what a rip off!” This is the marketing tactic of “sale prices” working at its best. An accurate investigation of this issue would have compared prices from the original JCP that people loved, the recent “flop” JCP with everyday low prices that people hated, AND this “new” JCP which is really just the old JCP. I would put my MONEY on it that the prices of the original JCP are the same as the new JCP.
Anonymous says
i agree! jcp tried the walmart-method of having everyday low prices, it flopped, so they jacked all their prices back up to mall pricing. now those pieces happen to be on sale (from the mall price). i think it’s a bit tongue-in-cheek on jcp’s part… “you [the public] want ‘sales’ instead of ‘everyday low prices’? you got it!” and “see, you could have paid less with our everyday low price business model!” lol, jcp is probably incredulous that people want to pay more than when they could have paid less all along!
Houstonmama Charity says
Wow. Just wow. Local news at 4:00 today also had a report about JCP losses this quarter, down 16% compared to last year at this time, despite firing Ron Johnson.
Dawn says
I worked at JCP for a short time a few years ago. I hated that everything was always on sale! I always thought they should just be honest and price low with out sales. Well, they did and I loved it! You actually paid less than the big sales! Sad to hear they are losing money. It’s a good company!