If this is the case, Target is making millions of dollars illegitimately. They are not giving you the full amount of the coupon off , but they are collecting the money from the manufacturers.
It looks like a class action lawsuit is starting to take place. You can go HERE and read an interesting article about it. I highly suggest you take a minute and read it.
There is also a Target coupon petition going around that you can sign if you would like to HERE. It basically says that you are tired of having problems at the register and being treated badly.
Hmmmmm, NEVER had THAT happen…. sarcasm off now!