Wow, thanks to Totally Target for catching this deal! If you got the Inside the College Essentials Mailer, there is a Target coupon for $10 off this Lexar 4GB Twist &Turn USB drive, find this coupon and it is FREE!
In the 8/1 Ad the Lexar 4GB Media Storage Twist Turn USB Drive is advertised at $9.99. (I believe it usually sells for twice that).